- Indoor lightbox is another small format billboard but it’s located indoors. The lightbox is put up inside supermarket, shopping center, and station or airport terminal. Customers usually find it easy to decide if a place is the right one for their campaign by looking into the frequenters to that place
- Based on the characteristics of the frequenters to that place.
- Since the audiences for this advertising form are frequenters of those places, the customer … taking into consideration of frequenters
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