New York, NY – – Vistar Media, a leading global provider of programmatic technology for digital out-of-home (DOOH), has released new data showing billboard advertising has increased overall effectiveness and results results for key advertising industry performance metrics.
Vistar conducted an analysis of billboard advertising campaigns to determine the effectiveness of this type of venue in making a positive contribution to awareness, consideration, intent, and foot traffic, with The results show why billboards are still an indispensable product in DOOH. As one of the oldest advertising mediums, billboards have continued to cement their reputation for driving significant results for advertisers over the decades, with this new data clearly showing how effective they are. its effect in program activation activities.
In the US market, billboard advertising in Vistar’s advertising campaigns in 2022 has achieved some results as follows:
– Increased awareness 72% of campaigns.
– Increased use consideration by 82% of campaigns.
– Increase intent to use 79% of campaigns
– Increase customer traffic 67% of campaigns
