Static billboards – still strong and stand out
Traditional static billboards are an age-old advertising approach that, over the years, has proven valuable to brand owners. Static billboards are the only form of communication that provides businesses with constant, 24/7 exposure that cannot be turned off, thrown away or ignored. In turn, this makes them very effective in spreading brand awareness to a wide audience.
The strength of billboards lies in their ability to convey a message to a large number of people in a short period of time. They allow businesses to choose the perfect location for their ads, often placed along busy roads and intersections for maximum visibility. Static billboards are usually rented on a long-term contract. Because most people take the same route at roughly the same time every day, they will likely be exposed to your billboard over and over again, which can dramatically increase your brand awareness. you, resulting in increased sales and attention.
One of the main advantages of this approach is that your ad is the only one shown on it, giving your brand a voice with 100% of that market share in a cluttered environment.
Brand Storytelling – Brand Storytelling
The way people interact with B2B brands is very similar to how they interact with B2C brands, and how important creativity, storytelling, and lasting branding like features and pricing are. of the product.
Brand storytelling is a marketing tactic heavily used by B2C brands, and there are a few suggestions B2B brands can learn from their implementation: Establish a human connection, like Adidas ; Drive action, like Tokopedia; Use a strong story, like Bosch.
B2B brands work best with creative storytelling, because simply relying on product messaging isn’t enough. There should be a narrative with a clear distinction from other brands that will hit the emotions of potential buyers.
B2B business owners are just as susceptible to emotional brand storytelling as B2C business owners – possibly even more, at least according to DMA’s B2B Board president, Richard Robinson, who believe that B2B customers often interact more emotionally than B2C counterparts. Why? Because the purchase cost can be higher, and there can be serious financial impact if the wrong buying decision is made.
In 2019, Bosch wanted to create a theme based on the idea of technology making life better – so they used creative graffiti to create a visual introduction through a giant mural. giant in the city. However, it’s not just graffiti it’s done by a robot, embodying the Bosch tagline “Invented for Life”. This sends the message that, when the capabilities of robots and humans come together, it will make life better! Therefore, creating behind the scenes from the implementation of this outdoor advertising is an important part of the whole project.
Bosch has also added a meaningful story to each custom mural, with images relevant to locals, such as the Future of Transport mural featuring floating motorcyclists. language Nurul Alis Aidil Akhbar / Kiki and her son, this adds human emotion to the story behind the image, tugging at the heart while conveying the client’s message.
- Local outdoor advertising
Outdoor advertising’s greatest asset is its intrinsic value for simply being out in the world. Hyper local OOH can reach niche audiences with high frequency with just a few key locations. When you look at this McDonald’s ad, it shows the classic saying “Close the assumption”, when the audience takes immediate action – “JUST GO” – only 2 choices are made: must 100 m or left 250 m.
Point of Sale – One of The Perfect Media’s customers – Adidas – reached their target audience at the point of sale at Queensway Shopping Centre. With the advent of online shopping, the term “point of sale” should be used loosely – and, even if the POS does not happen at that particular mall, we know that the audience present there are likely to be sports lovers or football enthusiasts.
What’s worse than consumers not buying the brand? When competing brands have that ultimate influence, get consumers to switch to their product at the point of purchase! Therefore, it is better to over-invest in the position that the brand needs to be in order to secure interest and purchase.
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